TM Blog
Coca-Cola Wins "Zero" Trademarks
The Trademark Trial and Appeal Board (TTAB) has granted Coca-Cola trademarks for its ZERO branded softdrinks. Dr. Pepper had opposed the registration, arguing that ZERO was descriptive of zero calories. The TTAB found that ZERO had acquired distinctiveness and so could be registered. However, the TTAB did not grant Coca-Cola exclusive use of ZERO, and indicated that Dr. Pepper could register "Diet Rite Pure Zero."